Do You Give a Shit?

August 11, 2011

give-a-shit.org

you should follow me on Twitter

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I caught this advert at the weekend, I thought it was wonderful… although it didn’t make me want to rush out to buy some Cravendale milk! Also worth noting is Cravendale have created an online campaign around this advert, encouraging viewers to follow them on Twitter or like their Facebook page, buts what’s telling is that they have 33,ooo Facebook fans but only 3,500 Twitter followers, or another way of saying it, is that 9 out of 10 cats with opposable thumbs prefer Facebook! (maybe I’m getting my advertising messages confused!)

you should follow me on twitter here

Getting your message across in an engaging and amusing way, especially when making fun of yourself is a great approach, the agency John St, have done just that. They’ve managed in a subtle way to show that they know what they’re talking about and how with their approach they can help future clients achieve the same results, but rather than showcasing a large campaign, they’re created a client case study of a child’s birthday party!

And of course, the proof is in the pudding, the video is itself becoming viral, genius!

I first saw this in Phil’s Unionversity site.

Smell Like a Monster

November 3, 2010

if you have no idea what this is about then watch the video below

Here’s a wonderful example of grass roots viral marketing, or is it?

when you have a need to get as large an audience or following as possible…

Start by (and the is the hardest part of all) with an original idea, something remarkable

then make it easy for users to pass on links of your product or discuss it, by utilising social media networks

to create as big a buzz as possible try to piggyback off a product or brand that already has a huge buzz and audience who are already talking about it, as yours will benefit immensely from this brand association, in this case the iPhone… but be careful with this, choose your brand association carefully, it needs to be aligned to your own core values and brand proposition, plus don’t get dwarfed, you want people saying how good your product is, not how good your viral marketing idea was!

In this case I think the later may happen, but it’s still a wonderfully inventive idea and should boost Atomic Tom’s recognition and standing (I certainly hope it does)

if you like the tune you can get it on iTunes

via Engadget

Freedom From Porn

June 9, 2010

At last, porn you can touch, this changes everything 😉

freedom from porn

I’m Big in Sweden

May 17, 2010

I’ve seen a few of these types of things in my time, but this is the best I’ve ever seen!