If I lived in LA, I probably wouldn’t have any teeth left as I’d be in this shop every single day!

you can’t help but admire and be drawn to this guy as he explains how he’s made his passion his life… as he says “People say you’re here and work all the time… I don’t work, I just play all day long… it’s flavoured water with a lot of bubbles… if I was to define it in one word, I’d say happy”

“I went out and and found 25 little brands of soda, and put them on the shelf and people would ask, what are you doing with all those old things that don’t sell? but when I got to 250 it was, where are you finding them?… now we have about 500 different sodas”

“When you give your customers choice, they’re buy it… the important thing is to set yourself apart and provide your customers with something that nobody else has”

this is a great example of the long tail in action

sodapopstop.com

It’s The Way I Tell ’em

November 5, 2009

No matter what you’re trying to market or sell, people buy into stories. If you want your idea to spread make it easy for others to spread it, a story or something they can be passionate about is the best way… so make it memorable, better yet, make it unforgettable.

Light Graffiti

October 24, 2009

Just saw these on the Telegraph website, some of the images are amazing!
Created by Jan Wöllert and Jörg Miedza, plenty more examples on their website Light Art Performance Photography

flowers_1508347i

orange-circles_1508341i

Fun Feels Good

October 22, 2009

I saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see Anne’s blog for more on that). What’s also interesting is that this is entirely a marketing exercise by Volkswagon.

more info at The Fun Theory

There’s An Ad For That

October 15, 2009

You have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of them here).

But it’s not just Verizon that’s brand jacking Apple’s App Store advert, Pepsi have created a chat up application named “AMP UP Before You Score“… No doubt this will offend some, but that’s the whole point, they’ll get plenty of free publicity that way… anyway it’s an amusing and nicely designed iPhone app, plus it’s coded well.

Download AMP UP Before you Score

New York at 300fps

October 1, 2009

I love the simplicity of this video and even though it has a U2 soundtrack, it still works really well at capturing the essence of New York.

Monoface

September 30, 2009

A friend sent me the link to this wonderful idea this morning. The concept is simple, and it’s brilliantly done, just click on the face, you’ll work it out.

monoface

Inspiration

September 21, 2009

I saw this video posted on Mark Kragh’s (Founder of Know Your Planet) Facebook profile this morning and thought what a wonderful example for inspiration… proves that with the right motivation, mindset & determination, anything is possible!

So next time you think something is too difficult or you’re getting frustrated with everything, remind yourself of this video, things won’t seem so bad after all.

and remember if something really inspires you, please use Bernd’s inspiration icon

Organic Fusion Engineer

September 8, 2009

I dislike job titles (especially inflated ones), I never use one myself, your actions define what you do for a living, not your business card.

If you excel at your work, you won’t require a job title, you probably won’t need business cards either, as everyone will already know what you do & who you are, as you’ll be the person they’re talking about & respect, the person they go to when they need things done really well.

There are times you can put an inflated job title to good use, when you want something to talk about or set yourself apart from the rest of your field, Organic Fusion Engineer is a fun job title I saw on a carpenters business card, I used him because he was recommended, and I’ll always remember the work he did, but I’ll never forget his job title!

It depends on your name, your offerings, your products & your services. Sometimes the name says it all ie: “Spit ‘n’ Polish Cleaning Services” doesn’t need much else, they’ve already said what they do in their name, while “Sparkle” would benefit from something like “Cleaning That Dazzles!”

In the second example, you don’t know whether they’re a cleaning service or a product, but that would be obvious from the setting, in a shop, you know it’s a product, on the uniform of someone cleaning an office, you can assume they’re not promoting the products they’re cleaning with.

A really good strap line can become more memorable than the company itself, sometimes evolving into the collective psyche to become a generic term that’s unforgettable, but at the same time you can’t remember which company created it. A few months ago I was driving behind a truck, I cannot remember what the company name was, but that doesn’t matter as I’m not their target audience, but I’ll never forget their strap line, plus I knew instantly what they did. It wasn’t a glamorous profession, they emptied sewage & portable toilets, but, the strap line was humorous, simple, direct, explanatory & above all unforgettable, want to know what it was…

We’re Number One In Number Twos!