As I’ve re-quoted before “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital“ Aaron Levenstein

This video makes compelling reading/watching, but read between the lines, there’s more to this than meets the eye, major changes are unfolding in the social media environment, information/data/ID aggregation is becoming the new hot potato, the shift is about linking you to the stuff you want to know in a transparent & convenient way.

For more info & a list of quotes & stats go to the socialnomics blog

Also check out a brilliant and ballsy presentation by Marta Kagan entitled What the F**K is Social Media: One Year Later

Also note Marta doesn’t use the that annoying Social Media Expert moniker, she calls herself a Bonafide Marketing Genius, now that’s a great job title! (as long as you live up to it of course, although reading her blog, it looks like she does)

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I Lecture, Therefore iPod

February 22, 2009

The New Scientist posted an interesting article entitled “iTunes university’ better than the real thing” (below are snippets form the article)

Dr Dani McKinney,  a psychologist at the State University of New York in Fredonia, led a study, to find out how much students really can learn from podcast lectures alone – 64 students were chosen. Half of the students attended the class in person and received a printout of the slides from the lecture. The other 32 downloaded a podcast that included audio from the same lecture synchronised with video of the slides. These students also received a printed handout of the material.

Students who downloaded the podcast averaged a C (71 out of 100) on the test – substantially better than those who attended the lecture, who on average mustered only a D (62).

Though her team’s paper is subtitled “Can podcasts replace Professors,” McKinney thinks these technologies can buttress traditional lectures, particularly for a generation that has grown up with the Internet.

“I do think it’s a tool. I think that these kids are programmed differently than kids 20 years ago,” she says.

It will be interesting to see the results of a similar test in years to come of students using paper based books vs eBooks!?

I spent the later part of this afternoon and some of this evening beta testing the Livestation iPhone App. It’s still early days and there’s some bugs that need ironing out, but it’s looking promising. For more info read this.

Seth Godin Podcast

December 7, 2008

I had the good fortune to arrange a live webcast with Seth Godin, to discuss his latest book. The original idea was by Elizabeth Cook, but as I’ve been doing webcasts since 1999, I said I’d be happy to help out. This was actually recorded on the 12th September, before his book was released, so I’ve been keeping it under wraps (it was only available to triiibes.com members), but as it’s already appeared on the open web, I thought I’d put a link to it and remove the passwords.

Podcast Link