When applying for  a creative position, presenting a well designed résumé is a given, but it’s not enough, you need to be creative, you need to make an impression, be unforgettable… That’s what Victor Petit set out to do… and yes he got the job!

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To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

The concept is certainly remarkable, if not unforgettable, but whether those experiencing this viral campaign remember the company name as well or just the fact that they saw flies with adverts attached to them is another question?

I first saw this on the Unionversity website

There’s An Ad For That

October 15, 2009

You have to admire Verizon’s audacity in creating this advert to try and snag AT&T customers over to their network, by playing upon Apple’s “There’s an App for That” tagline used in their iPhone & App Store adverts (in case you’ve been living in a cave for the past year, you’ll find plenty of them here).

But it’s not just Verizon that’s brand jacking Apple’s App Store advert, Pepsi have created a chat up application named “AMP UP Before You Score“… No doubt this will offend some, but that’s the whole point, they’ll get plenty of free publicity that way… anyway it’s an amusing and nicely designed iPhone app, plus it’s coded well.

Download AMP UP Before you Score

Monoface

September 30, 2009

A friend sent me the link to this wonderful idea this morning. The concept is simple, and it’s brilliantly done, just click on the face, you’ll work it out.

monoface

Organic Fusion Engineer

September 8, 2009

I dislike job titles (especially inflated ones), I never use one myself, your actions define what you do for a living, not your business card.

If you excel at your work, you won’t require a job title, you probably won’t need business cards either, as everyone will already know what you do & who you are, as you’ll be the person they’re talking about & respect, the person they go to when they need things done really well.

There are times you can put an inflated job title to good use, when you want something to talk about or set yourself apart from the rest of your field, Organic Fusion Engineer is a fun job title I saw on a carpenters business card, I used him because he was recommended, and I’ll always remember the work he did, but I’ll never forget his job title!

Steal

March 15, 2009

Steal from anywhere that resonates with inspiration or fuels your imagination.

Devour films, music, books, paintings, poems, photographs, conversations, dreams, trees, architecture, street signs, clouds, light and shadows.

Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic.

Authenticity is invaluable.

Originality is non-existent.

Don’t bother concealing your thievery – celebrate it if you feel like it.

Remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.”

I stole this from Paul Arden (although he stole it from Jim Jarmusch first)

Apple’s “Hello I’m a Mac & I’m a PC” isn’t as original as you might think. Here’s a jpeg a friend sent me a while back from a 1996 Mac Addict magazine, he sent it to me with the message “isn’t this how you used to look in 1996?” and regrettably I had to say “yes”… although all that has changed since then, is that my hair is greyer & I’ve swapped the demin shirt for a pull over, (well I’m feeling the cold in my old age!!??!).

What’s amusing is the text “The casual Seinfeld cut is in, as Jerry would never us a PC”, well Mac Addict you got most of it right, but you forgot that every man has his price… even Jerry!

Steve Jobs would be spinning in his grave… oops there goes another rumour!?!

click the image to view full size

hello-im-a-mac-1996