When applying for  a creative position, presenting a well designed résumé is a given, but it’s not enough, you need to be creative, you need to make an impression, be unforgettable… That’s what Victor Petit set out to do… and yes he got the job!

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What is Being Creative?

January 20, 2011

creativity is no longer a word reserved for the musician or artist
it’s something you can find in anyone
it’s the ability and urge to make something of value
it can be big
it can be small
but making something new
something different
something that surprises
something that makes you think
something that makes you smile
it’s making something beautiful
it’s telling a story
it’s telling your story
expressing yourself
it’s about being passionate
it’s creating something that other people can use
sharing your creativity
it’s realising that there isn’t always a right way or a wrong way of doing things
and that there’s not always a correct answer
only the answers that we create
but common for creativity is that is comes from inspiration
inspiration found in the world that we live in
and the people we live with
it’s found in what we share with them
building on what’s given from the diversity of people’s thoughts and perspectives
so try and drop the assumption that you know how to do things
and already know the solution
stray away from the direct path
take risks
don’t be afraid to make mistakes
because it’s only from the mistakes that we learn
and it’s from the mistakes that the really interesting things happen
we may not always create or invent
but we always learn when we try

Kristian Larson

If I I’d asked people what they wanted, they’d have said a faster horse
Henry Ford

Size Matters

August 19, 2010

Here’s a great presentation by Nigel Marsh given at TEDx Sydney in May, I recommend watching it, it’s only 10mins long, here’s a snippet

“the small things matter… being more balanced doesn’t mean dramatic upheaval in your life… with the smallest investment in the right places, you can radically transform the quality of your life and relations… I believe it can transform society, as if enough people do it we can change society’s definition of success… away from the notion that the ‘Guy with the most money when he dies wins’… to a more thoughtful and balanced definition of what a life well lived looks like”

It dove tails perfectly with one aspect of the “Your Small Change” non-profit concept I had a while back, which I’m rolling out in the coming weeks, so I’d love it if you drop by the Facebook page in the meantime and clicked the LIKE button to show your interest and support

Last Year I posted about the Volkswagon campaign named The Fun Theory, I just read on Digital Buzz that the campaign has since gone on to win the Cannes Cyber Grand Prix for a digitally led integrated campaign, which it won along side Nike’s “Chalk Bot” who took the award for the other digital solutions / digital channels category in the Cyber section.

The Fun Theory was all about generating interest in Volkswagen’s Blue Motion technologies that deliver the same great car performance with reduced environmental impact, and to do this, they found an insight around how “fun” could change human behavior for the better, and this formed The Fun Theory, a campaign that spawned over 700 user generated Fun Theory initiatives along with a number of big viral hits that generated over 20 million YouTube views, with one rushing past 12 million views alone!

Below is the 2009-2010 winner

Down at the Crossroads

June 24, 2010

18 months ago I posted a blog about a small red plant that miraculously came back from the dead after I’d given up on it and thrown it away. Since then it’s gone from strength to strength, I’ve even split it into 5 plant pots, as it was growing so fast!

I’m at a cross roads again in my life, nothing too serious… but when I looked at that plant this morning sitting on my shelf,  I know it’s something I can overcome and sort out, I just need to focus… as the saying goes, “If you can’t change your fate, change your attitude”

Oh and if anyone knows what this plant is called, please let me know as it’s a complete mystery to me…

UPDATE: thanks to Jose pointing me in the right direction I have now tracked it down as oxalis triangularis there’s even a timelapse video showing how the leaves open and close everyday

A Balancing Act

March 6, 2010

Too many ideas, too little time!

That may sound a little arrogant, but it’s actually a genuine problem, and I’m not the only one. Some may say it’s a good problem, but I’m not so sure.

It’s frustrating as hell to have an idea or a solution, that you know you have to let go or forget about, as you have 20 more waiting in the wings to be fulfilled. And if that’s not frustrating enough,  when I pass on and explain a really good idea to someone else, someone that I know could do great things with my concept, they unfortunately, are too short sighted to see the full potential to do anything with it! So at the end of the day, I simply have to do it myself.

As Friedrich Engels said, “An ounce of action is worth a ton of theory”

A few months ago I decided I’m going to change the world… well I never said my ideas were small, or easy… if they were, I guess anyone would take up the task and do it… but they’re not, so I might as well do them myself. I’ve set a time frame of ten years… that may seem like a long time, but it’s not really, as when you think about it, the world’s a pretty big place!

To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

The concept is certainly remarkable, if not unforgettable, but whether those experiencing this viral campaign remember the company name as well or just the fact that they saw flies with adverts attached to them is another question?

I first saw this on the Unionversity website

Light Graffiti

October 24, 2009

Just saw these on the Telegraph website, some of the images are amazing!
Created by Jan Wöllert and Jörg Miedza, plenty more examples on their website Light Art Performance Photography



Fun Feels Good

October 22, 2009

I saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see Anne’s blog for more on that). What’s also interesting is that this is entirely a marketing exercise by Volkswagon.

more info at The Fun Theory