If ever you needed evidence that web 2.0 is reversing the balance of power into the hands of the consumer, then check out these videos and the www.comcastmustdie.com website. I’ve posted previously how the tide is changing & how companies need to be in there engaging with their customers and protecting their brands, companies ignoring this strategy do so at their peril.

I Can’t Get No Satisfaction
Networking or Not Working
Make Your Business Viral, Not Just Your Campaigns
Can Stephen Fry kill a gadget?

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