When applying for  a creative position, presenting a well designed résumé is a given, but it’s not enough, you need to be creative, you need to make an impression, be unforgettable… That’s what Victor Petit set out to do… and yes he got the job!

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The Name Game

October 19, 2010

I’ve previously posted with best practices for naming your company, but I just stumbled across this article on Startups.com with 17 (18 actually!) suggestions of things to bear in mind when naming your company, definitely a good read if you’re in the market for naming a product or company

If I lived in LA, I probably wouldn’t have any teeth left as I’d be in this shop every single day!

you can’t help but admire and be drawn to this guy as he explains how he’s made his passion his life… as he says “People say you’re here and work all the time… I don’t work, I just play all day long… it’s flavoured water with a lot of bubbles… if I was to define it in one word, I’d say happy”

“I went out and and found 25 little brands of soda, and put them on the shelf and people would ask, what are you doing with all those old things that don’t sell? but when I got to 250 it was, where are you finding them?… now we have about 500 different sodas”

“When you give your customers choice, they’re buy it… the important thing is to set yourself apart and provide your customers with something that nobody else has”

this is a great example of the long tail in action

sodapopstop.com

It’s The Way I Tell ’em

November 5, 2009

No matter what you’re trying to market or sell, people buy into stories. If you want your idea to spread make it easy for others to spread it, a story or something they can be passionate about is the best way… so make it memorable, better yet, make it unforgettable.

How most entrepreneurs initially present their idea to a Venture Capitalist.

Me Me Me!
2 mins
Introduction: why they’re amazing
5 mins
The Problem: why everyone else is wrong (why they’re amazing)
15 mins
My Solution: passionately explaining their solution in depth (why they’re amazing)
5 mins
Capital Expenditure: whiz through what they will spend the money on
2 mins
The Plan: Blue sky 5 year plan on how the business will grow exponentially

Then they wonder why it didn’t work. The ask, “is it because they didn’t explain their vision clearly enough? mmmm, surely not… it must be because the VC is short sighted and doesn’t like or understand their idea?” So, the entrepreneur asks how can they get the VC to be as passionate about their idea, as once they do, surely they’ll invest?

It won’t work and they won’t (except in rare occasions), they’re only investing with the entrepreneur for one reason, to make money! They’re not interested in the problem, or the solution, or what the entrepreneur does, so the entrepreneur shouldn’t waste their time and effort trying to get the VC interested. The entrepreneur has to think like the VC! so if you’re presenting to a VC here’s the way to do it.

Show Me The Money!
5 mins
ROI: What is their return and when will they receive it
10 mins
Capital Expenditure: How much investment you need, time frame, phases and why
10 mins
Risk Assessment: Company structure, detailing assets, IP, tangibles etc
2 mins
The Idea: The product
2 mins
You: Your background and history, contact details

This doesn’t only work on VC’s, try this approach with your next client presentation, get all the guess work, the money & nitty gritty details out of the way at the beginning, then show them where there money is being invested, that way you’ll know right from the start whether you’re wasting your time or not, and if they’re really interested they’ll extend the meeting to talk through your ideas.

To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

The concept is certainly remarkable, if not unforgettable, but whether those experiencing this viral campaign remember the company name as well or just the fact that they saw flies with adverts attached to them is another question?

I first saw this on the Unionversity website

Inspiration

September 21, 2009

I saw this video posted on Mark Kragh’s (Founder of Know Your Planet) Facebook profile this morning and thought what a wonderful example for inspiration… proves that with the right motivation, mindset & determination, anything is possible!

So next time you think something is too difficult or you’re getting frustrated with everything, remind yourself of this video, things won’t seem so bad after all.

and remember if something really inspires you, please use Bernd’s inspiration icon