The AAA of Branding

October 18, 2010

It’s been a while since I’ve sat down to write anything about branding so I thought I’d dip my toe into it again and start with a short rule of three that successful brands follow.

Attractive: Your customers need a reason, a desire to engage with you. To be drawn in by your brand story and ethos

Authentic: You have to be genuine, you have to be true to what you say. Live your brand by practicing what you preach

Applicable: Your customers need a reason to use you or your service, to make a connection with you, you need to make a difference in their life

that’s all for today, more soon

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