Augmented Reality Coming To A Bookshelf Near You

November 12, 2009

Having already tested the water with an issue using e-Ink technology, it’s interesting to see Esquire extending the user experience of their paper based magazine with online media, I see this as a terrific medium for marketeers & advertisers, but also educational titles or children’s books where the story or information can be brought to life in a way that cannot be achieved using print media alone.

At Vision360 we created numerous projects for live events using Augmented Reality that allowed delegates to control screens and access further information, plus additional languages, but it’s an interesting development to see AR being utilised in mainstream magazine publishing, hopefully it won’t be long before we see more of this type of thing.

more info about the Esquire project here here

Here’s a couple more examples of AR, the first is a simple 3D flash file, the second is an iPhone App.

Advertisements

One Response to “Augmented Reality Coming To A Bookshelf Near You”


  1. […] posts about Augmented Reality AR in Magazines AR Business Cards AR iPhone […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: