Fun Feels Good

October 22, 2009

I saw this on Jodi’s Blog the other day and thought what a brilliant way of showing how approaching an issue in a new or fun way can have terrific results by engaging the user in a visceral experience (see Anne’s blog for more on that). What’s also interesting is that this is entirely a marketing exercise by Volkswagon.

more info at The Fun Theory

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One Response to “Fun Feels Good”


  1. […] 9, 2010 Last Year I posted about the Volkswagon campaign named The Fun Theory, I just read on Digital Buzz that the campaign […]


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