Associated Media vs Social Media

September 10, 2009

I don’t think the term “Social Media” is applicable anymore, fair enough it evolved from the early online community sites, but the term now encompasses virtually all manner of web 2.0, blogs, data aggregation services etc, most of which have nothing to do with being social, so it’s much more than a way to connect and send messages and hence be social with your friends.

Plus there’s the so called “Social Media Expert”, but ask yourself, how can someone say they’re an expert in something that is so vast and is evolving and changing so rapidly that it’s almost impossible to keep up. To be a SME is a paradox “The more I know, the more I realise I know nothing”

So I prefer to talk around associated media, or associated connections, as I see the real future of the “Social Media Revolution” will be the leveraging of connections, and not merely connecting you to your friends and what they’re saying but to your “combined” wealth of information, utilising smart connections, connections that are associated to you and what you’re looking for… so rather than you looking for information, it finds you, now that’s a revolution worth talking about!

Comic Strip of a Social Media Expert

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