Le Roi est Mort

August 26, 2009

In my Digital Brand Protection days, I had a presentation based around ROI, but it had a twist, as on the last slide I revealed I hadn’t been referring to “Return On Investment” as everybody thought, but “Risk Of Investment” that got their attention!

Upon jumping back & going through the presentation again, the audience understood exactly where I was coming from & the importance of what I was saying. Don’t get seduced by only looking at the high returns, weight up the possible costs of damaging your Brand & reputation, especially if you are aligning yourself with another brand.

There are times you have to take the risk and go with your convictions, that’s where RONI comes in “Risk Of Not Investing”. Seth wrote a great piece this morning that’s entirely about RONI.

Yes, absolutely, you could lose everything if you risk it all and go with your gut feeling, but you could still lose everything if you do nothing. If a competitor is hell bent on pushing forwards when you’re content to sit still, don’t be surprised when they win.

“You can never defeat a man, with nothing to lose”

So go for it! what have you got to lose?

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