It’s Evolution Baby

March 28, 2009

Revolution vs Evolution?

Revolutions stand out, they get noticed, people talk about them, (they’re remarkable so to speak), but not everyone wants to be part of a revolution, they’re dangerous, noisy, violent places, where people get hurt… the old guard want to keep things the way they were, they’re happy, they’re comfortable with what they have, they’re probably making a lot of money too, so will do whatever they can to keep the status quo & squash the rebels.

Evolution on the over hand, happens without us really noticing, it’s something we grow into, it’s a way of life, even the old guard, with their affection for the status quo, are evolving, things change no matter what, the telegraph, land-line phones, the internet, TV, mobile devices, convergence, web 2.0, they’re all seen as revolutions, but really they’re all simply evolutionary steps in human communication. So why do you need a revolution? maybe your tactics should be a revelation, get the old guard aligned to where you want to go, to understand the benefits, the change then becomes irresistible?

So evolution or revolution, the end result will be the same, it all comes down to how quickly you need (not want) things to happen.

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