Twitter to charge commercial accounts, is this a good idea?

February 10, 2009

Where did I hear about this first, on twitter of course! thanks to Matt Ryan

In this piece in Marketing Magazine, it would appear Twitter is working out ways to monetize it’s service.

Co-founder Biz Stone told Marketing: ‘We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts.’

I appreciate Twitter needs a revenue stream, adverts certainly wouldn’t work, they’d drive people away, so charging corporations is a good approach, if they’re using twitter for commercial gain, why shouldn’t Twitter benefit? But how do you distinguish between an individual or a company or brand. Celebrities are brands, but they’re individuals, CEO’s may be the voice for a corporate, but they too are individuals! What about non-profits or high profile bloggers etc, simply setting a threshold on follower numbers wouldn’t help either.

For Twitter to make this work simply, they should add an opt in premium account version that sits within Twitter, then anyone can have the premium version if they want, be it corporate, celeb or individual. Add extra features for the premium version, such as filtering, allowing you to use key words to filter incoming tweets, or ways to group your followers or those you’re following, or ways to delve into the demographics of your followers, their locations, their amount of activity, their gender etc. All useful stuff for a corporate’s marketing department and something they’d happily pay for!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: