Networking or Not Working

November 14, 2008

In today’s 24/7 wired world of social networks, web 2.0 & mobile platforms, if you’re business is not networking then you’re not working!

Do you have a group or page on a social network such as Facebook?
Do you have a Twitter account?
Do you have a Blog?
Do you have a YouTube Channel?
Do you have an account on Get Satisfaction?
Do you run a Forum?
Do you have a mobile strategy?

Answer no to any or all of the above, then ask yourself why not? If you say it’s because you can’t afford the time or the resources, then find the time & the resources, as the cost to your business of not utilising these platforms will outweight your investment of time.

Answer yes to any of the above, great stuff… answer yes to all of them, that’s amazing! But remember simply registering in these places won’t mean anything if you’re not participating & engaging your audience on a one to one basis, plus it’s not just about getting large numbers. Having 5,000 people in your Facebook group won’t mean a thing if you’re not having direct two way communication with them.

It’s easier now more than ever for you to open dialogue & interface with your audience directly, but it’s also easier than ever for your audience to talk about you to others, you need to ensure what they’re saying showers you in a positive light. If you ignore the conversations going on, soon you won’t be in them anymore, as your audience will be talking about, and to, your competitors, and it will be very difficult to get them back!

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