Here’s to the Crazy One.

The misfit. The rebel. The troublemaker. The round peg in the square hole.

The One Who Saw Things Differently.

He wasn’t fond of rules. And he had no respect for the status quo.

You can quote him, disagree with him, glorify or vilify him. About the only thing you can’t do is ignore him. Because he changed things.

He pushed the human race forward. And while some may have seen him as the crazy one, we saw genius.

Because the man who was crazy enough to think he could change the world, was the one who did.

Ever since I created the blog icon I’ve been pleasantly surprised  by where I’ve discovered it’s been used and encouraged by the responses I’ve received from those that have downloaded it and are using it.

In April this year web designer Mark Hesketh wrote a blog post about the blog icon… a couple of weeks ago Northern Events wrote an amazing blog post about their search for a blog icon and how they’d ended up using mine… a couple of days ago Carol Katona from AssurX informed me that Constant Contact are using it in their customer facing systems, as you can see from the video below (starts at 30 secs)… and today I received this message on the Facebook wall from Jessica LaShawn Payton “Thanks! I’m going to use the blog icon in my social media presentation. I didn’t want to use the orange B since we’re not using blogger and the tumblr badge looks too much like the twitter badge and would be too confusing to a novice social media user. This works just great!!”

I’ve also been surprised by how popular it’s become and the number of people using. I get around 120-130 people a day visiting my personal blog after searches for “Blog Icon” (that’s about 45,000 people a year!)  below are yesterdays statistics. Compared to this time two years ago when I was surprised to get around 20 people a day

so if you’re looking for a blog icon that’s completely free to use, you can stop looking

http://www.theblogicon.com

Please like the Facebook page and follow on twitter @theblogicon

New Truth

September 21, 2011

I was having a conversation just now and it reminded me of a sketch from the BBC Three animated series entitled Monkey Dust

In this sketch the Advertising Agency Labia, are pitching “New Truth” to a Government Ministry that has to deliver some bad news!

“By reclassifying things that aren’t entirely bad as things that are very nearly very good, you can achieve a significant re-emphasis of the good / bad ratio. We call it New Truth … it’s up to ten times better than old truth.”

[youtube http://www.youtube.com/watch?v=asFU5ReztXU]

eBooks Are For Weirdos

September 21, 2011

According to a new survey by Harris Interactive 1 in 6 Americans now use an eReader with 1 in 6 likely to purchase one within the next 6 months. That’s 15%, which is almost double what it was this time last year, 8%. Also eBook readers purchase more books and read on average more than paper book readers!

I should know, since I purchased my first Sony eReader I started reading more, and now with the books from my Kindle available on my Mac, iPhone, iPad I purchase and read more than ever!

A case in point, Seth Godin released a new book today entitled, We Are All Weird, but rather than purchase the hard back and wait for it to be delivered (which I’ve not done in many many years!), I clicked the link to the Amazon Kindle store, clicked the “Buy now with one click” and had it on my Kindle before my kettle boiled this morning! Two Clicks and I had the book, why would anyone purchase a book in any other way, and why would an author sell their book any other way?

I’ve been saying this for years, it’s part of my no paper mantra, but it would appear Seth believes the same:

My new book, We Are All Weird goes on sale today. We only have 11,000 hardcover copies on sale at Amazon, with no plans to print more. I wanted you to have first dibs. (PS, Outside the USA? click here). Why limit the number printed?

Conventional publishing wisdom says that the first 10,000 copies are the hardest. In fact, you don’t make money until after that. The goal is to prime the pump and then, if you get lucky, sell millions and millions of hardcovers, day after day, year after year. That’s what pays the bills at all the large publishing houses. The thing is, digital is better at infinity than paper ever will be. Digital is easy to keep in stock, easy to replenish, easy to connect with. Paper, on the other hand, benefits from scarcity.

iPad Movie Mount

September 1, 2011

I’ve posted info on iPhone mounts and lenses previously (Glif, Owle, Olloclip, SLR adapter) but this is a first, an iPad 2 mount!

This has been really well thought through, and at $70 / €50 it’s not a bad price either.

More info at Makayama

I posted about the Scribbly a while ago, but I just stumbled on the Cosmonaut by Studio Neat, the guys that created the Glif, which in case you missed it is a cool iPhone tripod mount and stand, that had a very successful Kickstarter launch. Well it looks like they’ve done it again with another great idea, the Cosmonaut, as it rocketed (sorry about that), past it’s goal of $50,000 to secure $134,236 in funding!

I can’t wait to grab one myself (actually it’s given me an idea for a no paper add on)

Alice asked the Chesire Cat, who was sitting in a tree.
“What road do I take?”
“Where do you want to go?” the cat asked.
“I don’t know” Alice answered.
“Then, it really doesn’t matter, does it?” said the cat.

If your destination or goals are vague, then the decisions you make will reflect that.

You can apply this philosophy to numerous aspects of your life, be it your job, your personal life, your retirement plans etc unless you’re clear on what you really want, then you’re unlikely to make informed decisions that will help you achieve something truly fulfilling, you need a compass to point you in the right direction.

In Branding terms, these are referred to as your Core Values… as I’ve written before “Your core values are the very essence of what you or your company stand for, strip away everything else and the core values remain, they become your compass in good times and bad times, they guide your decision making process” more on that here

Applying this sort of branding technique to your personal life may seem a bit strange at first, but it could really help, especially if you’re stuck in a rut, or find it difficult to make decisions. Core Values are a reflection of who you are, your essence, you don’t make them up, you discover and refine them.

As David Eagleman explains in his book Incognito, “The next time a friend laments that she cannot decide between two options, tell her to flip a coin. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being told what to do by the coin, then that’s the right choice for her. If instead, she concludes that it’s ludicrous for her to make that decision based on a coin toss, that will cue her to choose the other option”

Why? It’s all to do with the fact that the unconscious mind has already made the decision, it’s just that your conscious mind, which is much slower, hasn’t caught up yet, in this instance, your unconscious mind represents your Core Values. So if you’re someone that usually goes with your gut feeling, great, but wouldn’t it be good to refine the process!