October 6, 2011
Here’s to the Crazy One.
The misfit. The rebel. The troublemaker. The round peg in the square hole.
The One Who Saw Things Differently.
He wasn’t fond of rules. And he had no respect for the status quo.
You can quote him, disagree with him, glorify or vilify him. About the only thing you can’t do is ignore him. Because he changed things.
He pushed the human race forward. And while some may have seen him as the crazy one, we saw genius.
Because the man who was crazy enough to think he could change the world, was the one who did.
September 21, 2011
I was having a conversation just now and it reminded me of a sketch from the BBC Three animated series entitled Monkey Dust
In this sketch the Advertising Agency Labia, are pitching “New Truth” to a Government Ministry that has to deliver some bad news!
“By reclassifying things that aren’t entirely bad as things that are very nearly very good, you can achieve a significant re-emphasis of the good / bad ratio. We call it New Truth … it’s up to ten times better than old truth.”
September 21, 2011
According to a new survey by Harris Interactive 1 in 6 Americans now use an eReader with 1 in 6 likely to purchase one within the next 6 months. That’s 15%, which is almost double what it was this time last year, 8%. Also eBook readers purchase more books and read on average more than paper book readers!
I should know, since I purchased my first Sony eReader I started reading more, and now with the books from my Kindle available on my Mac, iPhone, iPad I purchase and read more than ever!
A case in point, Seth Godin released a new book today entitled, We Are All Weird, but rather than purchase the hard back and wait for it to be delivered (which I’ve not done in many many years!), I clicked the link to the Amazon Kindle store, clicked the “Buy now with one click” and had it on my Kindle before my kettle boiled this morning! Two Clicks and I had the book, why would anyone purchase a book in any other way, and why would an author sell their book any other way?
I’ve been saying this for years, it’s part of my no paper mantra, but it would appear Seth believes the same:
My new book, We Are All Weird goes on sale today. We only have 11,000 hardcover copies on sale at Amazon, with no plans to print more. I wanted you to have first dibs. (PS, Outside the USA? click here). Why limit the number printed?
Conventional publishing wisdom says that the first 10,000 copies are the hardest. In fact, you don’t make money until after that. The goal is to prime the pump and then, if you get lucky, sell millions and millions of hardcovers, day after day, year after year. That’s what pays the bills at all the large publishing houses. The thing is, digital is better at infinity than paper ever will be. Digital is easy to keep in stock, easy to replenish, easy to connect with. Paper, on the other hand, benefits from scarcity.
September 1, 2011
August 23, 2011
I posted about the Scribbly a while ago, but I just stumbled on the Cosmonaut by Studio Neat, the guys that created the Glif, which in case you missed it is a cool iPhone tripod mount and stand, that had a very successful Kickstarter launch. Well it looks like they’ve done it again with another great idea, the Cosmonaut, as it rocketed (sorry about that), past it’s goal of $50,000 to secure $134,236 in funding!
I can’t wait to grab one myself (actually it’s given me an idea for a no paper add on)
August 18, 2011
Alice asked the Chesire Cat, who was sitting in a tree.
“What road do I take?”
“Where do you want to go?” the cat asked.
“I don’t know” Alice answered.
“Then, it really doesn’t matter, does it?” said the cat.
If your destination or goals are vague, then the decisions you make will reflect that.
You can apply this philosophy to numerous aspects of your life, be it your job, your personal life, your retirement plans etc unless you’re clear on what you really want, then you’re unlikely to make informed decisions that will help you achieve something truly fulfilling, you need a compass to point you in the right direction.
In Branding terms, these are referred to as your Core Values… as I’ve written before “Your core values are the very essence of what you or your company stand for, strip away everything else and the core values remain, they become your compass in good times and bad times, they guide your decision making process” more on that here
Applying this sort of branding technique to your personal life may seem a bit strange at first, but it could really help, especially if you’re stuck in a rut, or find it difficult to make decisions. Core Values are a reflection of who you are, your essence, you don’t make them up, you discover and refine them.
As David Eagleman explains in his book Incognito, “The next time a friend laments that she cannot decide between two options, tell her to flip a coin. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being told what to do by the coin, then that’s the right choice for her. If instead, she concludes that it’s ludicrous for her to make that decision based on a coin toss, that will cue her to choose the other option”
Why? It’s all to do with the fact that the unconscious mind has already made the decision, it’s just that your conscious mind, which is much slower, hasn’t caught up yet, in this instance, your unconscious mind represents your Core Values. So if you’re someone that usually goes with your gut feeling, great, but wouldn’t it be good to refine the process!